Be Discovered
Getting in front of interested searchers and building awareness of your brand is critical to growing your business. At Peaberry Web, we use Search Engine Optimization techniques to help your target audience discover your website.
Be Discovered
Getting in front of interested searchers is critical to growing your business. At Peaberry Web, we use Search Engine Optimization techniques to help your target audience discover your website.
What is Search Engine Optimization?
Search Engine Optimization (SEO) refers to techniques that improve your website’s visibility in search results so that more interested traffic will find your site.
SEO has two main types: PPC (Pay-Per-Click) and Organic SEO. PPC involves paying for a sponsored ad to put you at the top of search result pages (SERPs). Organic SEO includes techniques that aim to build your search traffic naturally over time.
Peaberry Web focuses on SEO techniques on and off your website to help drive interested traffic to your site organically.
Explore More SEO Topics …
How do Search Engines Work?
Search engines, like Google and Bing, are in the business of providing useful answers to people searching the web. But search engines don’t actually read each and every website each time they get a query.
Search engines use crawlers to look through billions of web pages every day. Discovered web pages are added to an enormous index. The index contains information about the page, such as its keywords and content’s creation date.
When a searcher types in a query, search engines use artificial intelligence and complex algorithms to try to understand the meaning (the intent) of the question. The search engine will then look through their indexed list of web pages for the best answer to the query. They will use their algorithms to rank similar content for its suitability and then deliver the content in a search result format that they believe will best satisfy the query – all in less than a second.
How do Search Engines Determine Your Rank?
Search engines deliver their results using their own proprietary ranking systems. Google has over 200 ranking factors. Though their relative importance changes year to year, researchers who study this sort of thing have a pretty good idea of what is essential to rank well.
Websites whose content naturally addresses the search word or phrase; have fresh content; have good authority (have many other reputable sites linking to them); and have features that make for a great user experience will rank higher than sites that don’t.
What is Organic SEO?
Organic SEO techniques are focused on helping your website be found naturally by your target audience. Though technically “free,” Organic SEO takes effort upfront, time to work, and continual monitoring and refinement. It involves activities like helping search engines find and understand your site (Technical SEO), make sense of your web page content (On-Page SEO), and perceive the quality of your website content (Off-Page SEO).
What is Local SEO?
Local SEO are the extra steps a business can do to help searchers find them within a specific geographic area. If Google senses that a search has local intent (e.g., they are looking for an “Electrician Near Me”), it will serve up useful local content (3-Pack, Local Finder, Local Maps) in its search results. Local SEO uses techniques like Google MyBusiness account management and building customer reviews to help businesses improve their presence in local search results.
What are keywords and why are they important?
Keywords are words or phrases that your target audience might naturally type and say into search engines to find your business. Search engines need to “see” those keywords or close synonyms on your web page for your web page to be found by search engines. To help search engines, content creators can write material that naturally is focused on those keywords. They can also add on-page information to supercharge the content so that the keywords really stand out.
Not all keywords are created equal, though, which is why a lot of research goes into making a business keyword strategy. Keywords can be straightforward. Or they can be based on searchers’ intentions or how they might move along their buying journey. General words covering broad topics (e.g., house roof) might get a lot of search traffic, but they might be tough to rank for since many businesses may be using them. Using “long-tail” keywords – or keyword phrases with a more narrow focus (e.g., the best roof for solar panels) – will result in much less traffic. But these searchers might be closer to making their buying decision and prove more valuable to attract.
I’m a small business. How can I rank high in search results?
Ranking high in search results is a challenge for most businesses, especially smaller ones. First-page search results are often dominated by big players with deep pockets and big marketing budgets. There are ways, though, that your small business can be seen by your desired audience.
If you draw in your customers or clients from a specific geographic area, focus your energies on actively managing your Google MyBusiness and Bing Listing accounts. Having an up-to-date business profile and positive online reviews goes a long way towards conveying trust and authority in local search results. And Google uses MyBusiness account information to generate first-page local search result features like the Local Map, something you don’t want to miss out on.
Another way to be seen is to create several pieces of great content, preferably evergreen (having a long shelf life), that answer real questions that your audience might have. Evergreen content could be in text or video format and could include quick how-tos, tips, or FAQs. Promoting it on social media further helps to draw in interested traffic to your website.
You might not have a fancy marketing department, but chances are, you know your customers pretty well and why they do business with you. Concentrate on capturing traffic from long-tail keywords (see above) that highlights your specialty, expertise, or a competitive advantage that you believe will be of value to your specific target audience.
What is Search Engine Optimization?
With an estimated 40,000 searches being performed on Google every second, a lot is riding on attracting visitors who might be actively looking for your products or services. Search Engine Optimization (SEO) refers to techniques used by web and SEO professionals to increase a website’s visibility and rank in search engine result pages (SERPs).
It’s important to realize that SEO doesn’t grow demand for your brand by itself. Instead, SEO uses various methods to help interested searchers see your website content on SERPs. Once your website is found, it is up to your content and your brand to further interest and engage the searcher.
Here are some of the ways we optimize your new website to help you be found in search results
Crawlable & Indexable
We make sure search engines can find your new website, read your sitemap, and interpret your site’s architecture. And if you have an existing website with highly-searched content, we set up page redirects so that search engines know to send any traffic coming to your old pages to your new website instead.
Keyword Focused
Keywords are words that your target audience might use to search for you. Determining the best keywords that will attract your audience (and that you have a chance of ranking for) is part of our content creation process.
We add your keywords to parts of your page that search engines look at to understand your content and help include them naturally in your content.
Useful, Relevant Content
Good content is like catnip for the web. We help you craft content that is easy to digest, helpful, shareable, and relevant to your target audience.
We help deliver your message and information in a simple way and in a format that appeals to your target market – whether it is an infographic, a video, or a photo gallery.
Schema Markup
We add schema markup to your pages to help search engines understand your content’s meaning. Schema is code that you can add to specific data (e.g., contact information, a review, FAQ).
Search engines often display schema marked-up data in special ways called Featured Snippets. These snippets provide more useful information and help your content stand out in search engine results.
Great User Experience
All the user-friendly features that your new website has – quick loading, mobile-friendly, secure, compatible with modern web browsers – also put you ahead in search results.
Search engines perceive high quality websites as being more trustworthy and valuable to users ranking them higher than websites which offer a subpar user experience.
Locally Optimized
If you are a local business, you need to be front and center in first-page local search results like Local Pack and Businesses Nearby.
We help you set up your Google MyBusiness and Bing Listing accounts and give you tips for actively managing them. We also help you include geo-targeted keywords in your content. And we make sure your mobile site prominently displays your contact information.
Crawlable & Indexable
If a search engine spider can’t discover, crawl, or index your web pages correctly, your website cannot be found.
We make sure search engines can find your new website, read your sitemap, and interpret your site’s architecture. And if you have an existing website with highly-searched content, we set up page redirects so that search engines know to send any traffic coming to your old pages to your new website instead.
Keyword Focused
Keywords are words that your target audience might use to search for you. Determining the best keywords that will attract your audience (and that you have a chance of ranking for) is part of our content creation process.
We add your keywords to parts of your page that search engines look at to understand your content and help include them naturally in your content.
Useful, Relevant Content
Good content is like catnip for the web. We help you craft content that is easy to digest, helpful, shareable, and relevant to your target audience.
We help deliver your message and information in a simple way and in a format that appeals to your target market – whether it is an infographic, a video, or a photo gallery.
Schema Markup
Schema is code that you can add to specific data (e.g., contact information, a review, FAQ) so that search engines can better understand your content’s meaning.
Search engines often display schema marked-up data in special ways called Featured Snippets. These snippets provide more useful information and help your content stand out in search engine results.
Great User Experience
All the user-friendly features that your new website has – quick loading, mobile-friendly, secure, compatible with modern web browsers – also put you ahead in search results.
Search engines perceive high quality websites as being more trustworthy and valuable to users ranking them higher than websites which offer a subpar user experience.
Locally Optimized
If you are a local business, you need to be front and center in first-page local search results like Local Pack and Businesses Nearby.
We help you set up your Google MyBusiness and Bing Listing accounts and give you tips for actively managing them. We also help you include geo-targeted keywords in your content. And we make sure your mobile site prominently displays your contact information.
Crawlable & Indexable
If a search engine spider can’t discover, crawl, or index your web pages correctly, your website cannot be found.
We make sure search engines can find your new website, read your sitemap, and interpret your site’s architecture. And if you have an existing website with highly-searched content, we set up page redirects so that search engines know to send any traffic coming to your old pages to your new website instead.
Keyword Focused
Keywords are words that your target audience might use to search for you. Determining the best keywords that will attract your audience (and that you have a chance of ranking for) is part of our content creation process.
We add your keywords to parts of your page that search engines look at to understand your content and help include them naturally in your content.
Useful, Relevant Content
Good content is like catnip for the web. We help you craft content that is easy to digest, helpful, shareable, and relevant to your target audience.
We help deliver your message and information in a simple way and in a format that appeals to your target market – whether it is an infographic, a video, or a photo gallery.
Schema Markup
Schema is code that you can add to specific data (e.g., contact information, a review, FAQ) so that search engines can better understand your content’s meaning.
Search engines often display schema marked-up data in special ways called Featured Snippets. These snippets provide more useful information and help your content stand out in search engine results.
Great User Experience
All the user-friendly features that your new website has – quick loading, mobile-friendly, secure, compatible with modern web browsers – also put you ahead in search results.
Search engines perceive high quality websites as being more trustworthy and valuable to users ranking them higher than websites which offer a subpar user experience.
Locally Optimized
If you are a local business, you need to be front and center in first-page local search results like Local Pack and Businesses Nearby.
We help you set up your Google MyBusiness and Bing Listing accounts and give you tips for actively managing them. We also help you include geo-targeted keywords. And we make sure your mobile site prominently displays your contact information.
Explore More SEO Topics …
How do Search Engines Work?
Search engines, like Google and Bing, are in the business of providing useful answers to people searching the web. But search engines don’t actually read each and every website each time they get a query.
Search engines use crawlers to look through billions of web pages every day. Discovered web pages are added to an enormous index. The index contains information about the page, such as its keywords and content’s creation date.
When a searcher types in a query, search engines use artificial intelligence and complex algorithms to try to understand the meaning (the intent) of the question. The search engine will then look through their indexed list of web pages for the best answer to the query. They will use their algorithms to rank similar content for its suitability and then deliver up the content in a search result format that they believe will best satisfy the query – all in less than a second.
How do Search Engines Determine Your Rank?
Search engines deliver up their results using their own proprietary ranking systems. Google has over 200 ranking factors. Though their relative importance changes year to year, researchers who study this sort of thing have a pretty good idea of what is essential to rank well.
Websites whose content naturally addresses the search word or phrase; have fresh content; have good authority (have many other reputable sites linking to them); and have features that make for a great user experience will rank higher than sites that don’t.
What is Organic SEO?
Organic SEO techniques are focused on helping your website be found naturally by your target audience. Though technically “free,” Organic SEO takes effort upfront, time to work, and continual monitoring and refinement. It involves activities like helping search engines find and understand your site (Technical SEO), make sense of your web page content (On-Page SEO), and perceive the quality of your website content (Off-Page SEO).
What is Local SEO?
Local SEO are extra steps a business can do to help searchers find them within a specific geographic area. If Google senses that a search has local intent (e.g., they are looking for an “Electrician Near Me”), it will serve up useful local content (3-Pack, Local Finder, Local Maps) in its search results. Local SEO uses techniques like Google MyBusiness account management and building customer reviews to help businesses improve their presence in local search results.
What are keywords and why are they important?
Keywords are words or phrases that your target audience might type into search engines to find your business. Search engines need to “see” those keywords or close synonyms on your web page for your web page to be listed in search results. To help search engines, content creators should write material that naturally is focused on those keywords. They should also add on-page information to supercharge the content so that the keywords really stand out.
Not all keywords are created equal, though, which is why a lot of research goes into making a business keyword strategy. General words covering broad topics (e.g., house roof) might get a lot of search traffic, but they might be tough to rank for since many businesses may be using them. Using “long-tail” keywords – or keyword phrases with a more narrow focus (e.g., the best roof for solar panels) – will result in much less traffic. But these searchers might be closer to making their buying decision and prove more valuable to attract.
I’m a small business. How can I rank high in search results?
Ranking high in search results is a challenge for most businesses, especially smaller ones. First-page search results are often dominated by big players with deep pockets and big marketing budgets. There are ways, though, that your small business can be seen by your desired audience.
If you draw in your customers or clients from a specific geographic area, focus your energies on actively managing your Google MyBusiness and Bing Listing accounts. Having an up-to-date business profile and positive online reviews goes a long way towards conveying trust and authority in local search results. And Google uses MyBusiness account information to generate first-page local search result features like the Local Map, something you don’t want to miss out on.
Another way to be seen is to create several pieces of great content, preferably evergreen (having a long shelf life), that answer real questions that your audience might have. Evergreen content could be in text or video format and could include quick how-tos, tips, or FAQs. Promoting it on social media further helps to draw in interested traffic to your website.
You might not have a fancy marketing department, but chances are, you know your customers pretty well and why they do business with you. Concentrate on capturing traffic from long-tail keywords (see above) that highlights your specialty, expertise, or a competitive advantage that you believe will be of value to your specific target audience.