Peaberry Web helps your business leverage the power of automated lead generation funnels

Step 1
We Help Determine Your Goals and Strategy
Each of your funnels must have one clear objective about what you want it to accomplish. At the start of the process, we look at your overall marketing goals and the resources and content you have or will need. We also consider how your target audience is likely to find you online and your marketing budget to determine the best strategy to meet your goals.

Step 2
We Design Your Lead Magnet and Offer
We design and create all the parts of your lead generation funnel including: the lead magnet; the offer where the lead magnet, a clear call-to-action and an opt-in form is presented; an ad, if you are using a paid method to draw traffic to your funnel; a thank you page to convey delivery instructions; and a confirmation (welcome) email to immediately deliver the lead magnet.

Step 3
We Set Up Your Email Nurturing Campaign
We set up an automated nurturing sequence with an email marketing service for each of your funnels. We design the email sequence, map its content to the objectives you set for it and design the automation workflow. We set up a monitoring system so we can measure the website traffic and activity coming in from your email campaigns and any paid advertising you might be using to bring traffic to your funnel.

Step 4
We Measure and Improve Your Funnel
After a set period, we evaluate your funnel(s) performance versus your marketing objectives. Depending on your funnel goals, we might look at page traffic volume or time on the site. We could look at middle funnel metrics such as email list growth and opt-ins or bottom funnel metrics like conversion rates. We might identify high-converting content or funnel leaks – all with an eye on improving performance.