Turn Your Traffic into Leads

Interested people are finding your website through search and social media. Automated lead-generating funnels on your website can turn your anonymous visitors into prospects and your next customers.

Turn Your Traffic into Leads

Interested people are finding your website through search and social media. Automated lead-generating funnels on your website can turn your anonymous visitors into prospects and your next customers.

How Automated Lead Generation Funnels Work

Lead generation funnels offer your visitor something of value (called a “lead magnet”) in exchange for them providing something of value to you – their email address. Once a visitor agrees and opts-in, the visitor receives the lead magnet, and an automated email sequence is triggered. Each subsequent email your lead receives contains further valuable information and offers designed to help move them closer to converting into your customer.

Automated lead generation funnels can be highly effective in developing new prospects and creating brand awareness and interest. In fact, in a study of marketing automation users by VentureBeat, 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase.

Automated lead generation funnels can help your business generate leads and nurture prospects

How Automated Lead Generation Funnels Work

Automated lead generation funnels can be highly effective in developing new prospects and creating brand awareness and interest. In fact, in a study of marketing automation users by VentureBeat, 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase.

Lead generation funnels provide information to help your customers' buying decision process

Your Customer’s Buying Journey

People typically go through a series of steps before they decide to become your customer. These steps are known as the purchasing funnel (or hourglass).

At the top of the funnel, people become aware of and interested in your brand. As they move down through the consideration and intent stages, they become increasingly engaged with your brand. Only a small number of people who initially became aware of your brand will make it to the evaluation and final purchase stage. But, if their purchase gets a big thumbs-up, your new customer can become your loyal customer who recommends you and helps grow your business.

Automated lead generation funnels provide valuable content along the different stages of your customer’s buying journey. This helps to increase the likelihood that your visitor will ultimately purchase your product or service.

Your Customer’s Buying Journey

Your customer will likely go through a series of steps before they commit to buying your product or service.

People typically go through a series of steps before they decide to become your customer. These steps are known as the purchasing funnel (or hourglass).

At the top of the funnel, people become aware of and interested in your brand. As they move down through the consideration and intent stages, they become increasingly engaged with your brand. Only a small number of people who initially became aware of your brand will make it to the evaluation and final purchase stage. But, if their purchase gets a big thumbs-up, your new customer can become your loyal customer who recommends you and helps grow your business.

Automated lead generation funnels provide valuable content along the different stages of your customer’s buying journey. This helps to increase the likelihood that your visitor will ultimately purchase your product or service.

Funnels Generate Leads and Nurture Prospects

The purchasing funnel has some important implications for your business’s marketing activities:

Your business must continually generate new leads to grow new business sales as a substantial number of people will not move beyond the top of the funnel (the awareness stage).
Your business needs different web page content and messaging and potentially more than one channel to reach buyers at different states of buyer readiness.
Your business may need many contacts (touchpoints) between you and your prospective over a time period to nurture and generate sales.

Automated lead generation funnels can be a powerful tool in helping you with these marketing challenges.

Funnels Generate Leads and Nurture Prospects

Lead generation funnels can help your business develop leads and nurture prospects

The purchasing funnels has some important implications for your business’s marketing activities:

Your business must continually generate new leads to grow new business sales as a substantial number of people will not move beyond the top of the funnel (the awareness stage).
Your business needs different web page content and messaging and potentially more than one channel to reach buyers at different states of buyer readiness.
Your business may need many contacts (touchpoints) between you and your prospective over a time period to nurture and generate sales.

Peaberry Web helps your business leverage the power of automated lead generation funnels

We help you plan and create a strategy for your lead generation funnel

Step 1

We Help Determine Your Goals and Strategy

Each of your funnels must have one clear objective about what you want it to accomplish. At the start of the process, we look at your overall marketing goals and the resources and content you have or will need. We also consider how your target audience is likely to find you online and your marketing budget to determine the best strategy to meet your goals.

We design your lead magnet and other funnel components

Step 2

We Design Your Lead Magnet and Offer

We design and create all the parts of your lead generation funnel including: the lead magnet; the offer where the lead magnet, a clear call-to-action and an opt-in form is presented; an ad, if you are using a paid method to draw traffic to your funnel; a thank you page to convey delivery instructions; and a confirmation (welcome) email to immediately deliver the lead magnet.

Step 3

We Set Up Your Email Nurturing Campaign

We set up an automated nurturing sequence with an email marketing service for each of your funnels. We design the email sequence, map its content to the objectives you set for it and design the automation workflow. We set up a monitoring system so we can measure the website traffic and activity coming in from your email campaigns and any paid advertising you might be using to bring traffic to your funnel.

Step 4

We Measure and Improve Your Funnel

After a set period, we evaluate your funnel(s) performance versus your marketing objectives. Depending on your funnel goals, we might look at page traffic volume or time on the site. We could look at middle funnel metrics such as email list growth and opt-ins or bottom funnel metrics like conversion rates. We might identify high-converting content or funnel leaks – all with an eye on improving performance.