Attract with Smart Content
Your target audience is looking for helpful, relevant information that addresses their unique interests, needs, and concerns. We create website content that is customer-focused and results-driven to attract and engage your desired audience.
Start with Strong Market Research
You stand a much better chance of attracting interested visitors to your website if your brand and your content addresses their motivations and needs.
To help with content creation, Peaberry Web spends time getting to know you, your business, and your marketing goals. We explore in-depth who your website is primarily meant to attract:
- Who are the people most likely to become your happy customers?
- How is your business uniquely qualified to help them?
- What is important to them regarding your products/services?
- What are their motivations and pain points?
- What information is your target audience looking for at different stages of their buying journey?
- What website features would make it easier for them to engage with your business?
Attract with Smart Content
Your target audience is looking for helpful, relevant information that addresses their unique interests, needs, and concerns. We create website content that is customer-focused and results-driven to build mutually beneficial relationships.
Start with Strong Market Research
You stand a much better chance of attracting interested visitors to your website if your brand and your content addresses their motivations and needs.
Peaberry Web spends time getting to know you, your business, and your marketing goals. We explore in-depth who your website is primarily meant to attract:
- Who are the people most likely to become your happy customers?
- How is your business uniquely qualified to help them?
- What is important to them regarding your products/services?
- What are their motivations and pain points?
- What information is your target audience looking for at different stages of their buying journey?
- What website features would make it easier for them to engage with your business?
We Identify Your Best Keywords
Keywords are words or phrases that your target audience might naturally use to find you through online or voice search as they go through their buyer journey. Search engines look for the keyword focus in your content to get an idea of how well your web page might answer a searcher’s query.
Peaberry Web helps you develop a keyword strategy to meet your marketing objectives. We optimize your website and web pages so search engines can easily find your keyword focus. And we can help you monitor how well your keywords are attracting traffic after website launch.
We Identify Your Best Keywords
Keywords are words or phrases that your target audience might naturally use to find you through online or voice search as they go through their buyer journey. Search engines look for the keyword focus in your content to get an idea of how well your web page might answer a searcher’s query.
Peaberry Web helps you develop a keyword strategy to meet your marketing objectives. We optimize your website and web pages so search engines can easily find your keyword focus and display you display advantageouly in search results. And we can help you monitor how well your keywords are attracting traffic after your website launches.
We Plan Your Content
Your keywords help guide your website’s content needs. Some of your content should be general, like contact pages. But other pages should be keyword-focused, providing valuable information your audience is searching for. On those pages, your expertise should be showcased so your target audience sees how you help them get the results they want.
We select the type and format of content that you might need by anticipating what would be helpful to your target audience at different stages of their buying journey. For example, our content creation on pages designed to help visitors evaluate your brand might include case studies, testimonials, or FAQs. Or we might include content on other pages and features, such as a referral program, to help build post-purchase loyalty.
We Plan Your Content
Your keywords help guide your website’s content needs. Some of your content should be general, like a contact page. But other pages should be keyword-focused, providing valuable information your audience is searching for. On those pages, your expertise should be showcased so your target audience sees how you help them get the results they want.
We select the type and format of content that you might need by anticipating what would be helpful to your target audience at different stages of their buying journey. For example, our content creation on pages designed to help visitors evaluate your brand might include case studies, testimonials, or FAQs. Or we might include content on other pages and features, such as a referral program, to help build post-purchase loyalty.
And Write to Keep Your Audience Interested
At Peaberry Web, we help you write content to keep your reader focused on your message. Writing for the web is different than writing for print. On the web, users are more focused on getting immediate results. Plus, web users read about 25% slower on computer screens than on paper, so they appreciate shorter paragraphs, skimmable content, big visuals, and informal, more concise writing.
And Write to Keep Your Audience Interested
At Peaberry Web, we help you write content to keep your reader focused on your message. Writing for the web is different than writing for print. On the web, users are more focused on getting immediate results. Plus, web users read about 25% slower on computer screens than on paper, so they appreciate shorter paragraphs, skimmable content, big visuals, and informal, more concise writing.
