Peaberry Web

Custom WordPress Solutions

Peaberry Web is a boutique WordPress website development company located in Westchester County, New York. For over 11 years, we have helped small- and medium-sized non-profits and businesses build smart WordPress websites.

Being a small business ourselves, we understand the challenges facing smaller companies. We get to know you, your business, and your space. We suggest smart, cost-effective ways for your website to reach and engage with your audience online. We make sure that your website leverages the power of search and social media to efficiently reach your target audience.

We believe smart websites create rich opportunities for businesses and organizations. They provide information, features, and incentives to help your target audience decide or continue to do business with you. They can improve your back-office operations and sales efforts and meet your customers’ needs for convenience and quick response. And last but not least, smart websites offer the best potential to grow your business.

We hope you will consider giving us the opportunity of working with you.

Patricia Barry, Owner of Peaberry Web

Patricia Barry, Owner of Peaberry Web

Our Website Creation Process

There’s a lot of planning and detailed, hard work that goes into making a great website.

To keep your project on-time and on-budget, we create your website in phases. The phases are sequential in that work in the current phase will not begin until work in the previous phase has been completed and approved.

Here are the eight phases we move through as we create your website:

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  • Discovery/Strategy

    In the Discovery/Strategy Phase, we define your website’s business and marketing objectives, target audience, and features you would like your website to have. We examine your existing marketing efforts and channels, your current website traffic (if you have an existing site), and your competition. We look at how your target audience might find you while searching and develop a keyword and content strategy to reach them.

  • Site Map

    During the Site Map Phase, we create your website’s architecture. Our goal is to make a clear, logical page structure for your website so that users and search engines can easily find your content. Through the process of developing a site map, we define the content needs of your website. Often, additional needed content is identified, which will provide a better user experience for your viewer or more information to help with their buying decision.

  • Content Creation

    In the Content Creation Phase, we help you assemble or write your website content using your website sitemap as a guide. We take special care to ensure your content appeals to your target audience and can be easily understood by your viewer. We also make sure your content is keyword focused to help your viewer find it while searching online. We move onto the Design Phase once your website material is completed.

  • Design

    In the Web Design Phase, we design your website’s look and interactive features to create a great user experience for your visitor. As part of the process, we provide layouts of all unique page views for desktop and mobile screens and any desired landing pages or lead generation forms. Though not part of the design, during this phase, we prepare your hosting environment and begin work on local SEO tasks.

  • Development

    During the Development Phase, we bring your 2-dimensional design to life on a staging site and add interactivity. We add your website content and company branding to your site. If it is an ecommerce site, we help set up your WooCommerce Store. We optimize your site and page content for search engines and optimize your images and other media for fast page loading. We prepare an HTML site map, custom pages detailing your privacy and cookie policies, and a custom 404 error page.

  • Testing

    In the Testing Phase, we prepare your staging site for launch. We solicit feedback from real users to help uncover any errors, bugs, or useability issues. We put your website through a 52-point checklist to ensure that its components, third-party plugins, and integrations are working. We also use Google Lighthouse to audit your staging site and score on its mobile performance, SEO, accessibility, and coding practices.

  • Launch

    During the Launch Phase, we bring your staging site live. After a little well-deserved celebration (yippee!), we get to work, letting search engines know about your website. We configure your security plugin, activate your website caching, and connect your website to analytic tools to help you monitor your website performance.

  • Training

    During the last phase, the Training Phase, we conduct in-person or virtual training to help you and your staff become comfortable using and updating your new website. All training will take place on the development site. We also give you a tour of Google Analytics and Google Search Console so that you can quickly monitor how viewers are finding, viewing, and using your website. We leave you with a Owner’s Guide with important information about your website and a written Training Manual with step-by-step instructions and screenshots.

Our Website Creation Process

From initial project planning to its final launch, creating a website is a process.

To keep your project on-time and on-budget, we create your website in phases. The phases are sequential in that work in the current phase will not begin until work in the previous phase has been completed and approved.

Here are the eight phases we move through as we create your website:

Preloader

  • Discovery/Strategy

    In the Discovery/Strategy Phase, we define your website’s business and marketing objectives, target audience, and features you would like your website to have. We examine your existing marketing efforts and channels, your current website traffic (if you have an existing site), and your competition. We look at how your target audience might find you while searching and develop a keyword and content strategy to reach them.

  • Site Map

    During the Site Map Phase, we create your website’s architecture. Our goal is to make a clear, logical page structure for your website so that users and search engines can easily find your content. Through the process of developing a site map, we define the content needs of your website. Often, additional needed content is identified, which will provide a better user experience for your viewer or more information to help with their buying decision.

  • Content Creation

    In the Content Creation Phase, we help you assemble or write your website content using your website sitemap as a guide. We take special care to ensure your content appeals to your target audience and can be easily understood by your viewer. We also make sure your content is keyword focused to help your viewer find it while searching online. We move onto the Design Phase once your website material is completed.

  • Design

    In the Web Design Phase, we design your website’s look and interactive features to create a great user experience for your visitor. As part of the process, we provide layouts of all unique page views for desktop and mobile screens and any desired landing pages or lead generation forms. Though not part of the design, during this phase, we prepare your hosting environment and begin work on local SEO tasks.

  • Development

    During the Development Phase, we bring your 2-dimensional design to life on a staging site and add interactivity. We add your website content and company branding to your site. If it is an ecommerce site, we help set up your WooCommerce Store. We optimize your site and page content for search engines and optimize your images and other media for fast page loading. We prepare an HTML site map, custom pages detailing your privacy and cookie policies, and a custom 404 error page.

  • Testing

    In the Testing Phase, we prepare your staging site for launch. We solicit feedback from real users to help uncover any errors, bugs, or useability issues. We put your website through a 52-point checklist to ensure that its components, third-party plugins, and integrations are working. We also use Google Lighthouse to audit your staging site and score on its mobile performance, SEO, accessibility, and coding practices.

  • Launch

    During the Launch Phase, we bring your staging site live. After a little well-deserved celebration (yippee!), we get to work, letting search engines know about your website. We configure your security plugin, activate your website caching, and connect your website to analytic tools to help you monitor your website performance.

  • Training

    During the last phase, the Training Phase, we conduct in-person or virtual training to help you and your staff become comfortable using and updating your new website. All training will take place on the development site. We also give you a tour of Google Analytics and Google Search Console so that you can quickly monitor how viewers are finding, viewing, and using your website. We leave you with a Owner’s Guide with important information about your website and a written Training Manual with step-by-step instructions and screenshots.

Frequently Asked Questions

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